
Welcome to Mercedes Martin & Co.
A beacon of transformation in leadership and business practices. I, Mercedes Martin, am honored to guide you through our transformative journey.
Born in Cuba and raised in Miami, Florida, I bring an unconventional perspective shaped by a career spent largely in Northern California and work that has taken me around the world. From my Air Force background to corporate leadership roles worldwide, I merge business strategies with a global mindset, social impact focus and human-centered transformation; aiming for a future where organizations operate as catalysts for positive change.
Our mission at Mercedes Martin & Co., together with our strategic partners, the VUKA Collective, is to co-design this journey by rewiring the leadership mindset, shifting culture, and preparing for the future. We advocate for curiosity, courage, care, and commitment, challenging traditional paradigms.
As an expert panelist for the Global Diversity, Equity, and Inclusion Benchmarks (GDEIB), and co-author of Rewiring the Leadership Mindset for a Preferred Future in a Post-Covid World, I contribute to thought leadership. Certified as a MECA Master Corporate Executive Coach and in various coaching methodologies, I bring both rigor and heart to the work.
Stay tuned for my upcoming book, “Rewiring the Leadership Mindset, Navigating Human-Centered Design for Business Transformation.”
At Mercedes Martin & Co., we're prepared to partner with you to navigate today's complexities. Let's redefine leadership and reshape mindsets for a future that values both prosperity and planetary well-being.
Welcome aboard,
Mercedes Martin

Our Vision
A future built around people.
We envision a world where leaders and organizations navigate complexity with a human-centered approach, and embark on transformative journeys with significant social impact.

Room to listen. Space to see what is possible.


Our Mission
Make the next step possible.
Our mission is to develop leaders and organizations to effectively navigate and address the complex dilemmas in today’s business environment, prioritizing a human-centered focus and embracing transformative journeys with meaningful social impact.
